Introducing the next generation Spalding. A brand with deep roots, a history of firsts, quality products and industry leading innovation that hadn't touched their digital presence in over a decade. Relying heavily on their NBA sponsorship, Spalding had neglected their brand, and wasn't keeping up with their younger customer base. I lead the creative for pitch work that ultimately won us the account, showing two UX / design directions.
The delivery work consisted of a design overhaul, branding exercise and mobile first design approach that would engage and connect with millennials, but not alienate their older customer base. Through brand storytelling, engaging video content, smart product finders and social integration a completely re-designed digital presence for Spalding was created.
PTICH WORK: CONCEPT A
PTICH WORK: CONCEPT B